Blog
May 20

Maximize Reverse Supply Chain Value Through Superior Buyer Experiences

Every quarter, Liquidity Services surveys secondary market buyers worldwide to gain a deeper understanding of their needs, priorities, and behaviors. We use this information to continually enhance our online marketplaces and to help organizations like yours improve their reverse supply chains.

Our most recent outreach surveyed over 1,500 buyers of surplus assets – from industrial manufacturing machinery to retail goods – to determine what they value most in a surplus purchasing experience. By delivering what matters most to buyers, your organization can optimize recovery and strengthen relationships.

Below is a summary of our survey findings, which you can also view as a white paper or infographic.

  • The Reverse Supply Chain Spells “Opportunity” – Virtually all surveyed buyers (96 percent) said their demand for surplus assets will increase or stay the same this year. Liquidity Services works with you to build a high-impact partnership, ensuring you capture your share of this growing market, enhancing your bottom line and your organization as a whole.
  • “Quality” Extends Beyond Your Assets – Buyers care deeply about quality throughout the entire purchasing experience, from detailed product information (48 percent called this a concern) to fair pricing (42 percent called this a concern). We address these concerns by providing accurate descriptions, compelling photos, and fair market pricing for all assets we sell.
  • A Comprehensive Distribution Network is Key – The most common ways for buyers to find surplus are by visiting sites at which they’ve purchased before, by searching the internet, and through social media. Liquidity Services has a professional, comprehensive online presence and makes surplus available to purchase through a wide range of distribution channels including online auction, private treaty sale, live auction with webcast, and a retail “Buy It Now” option.
  • Superior Customer Service Matters – Buyers’ top expectations for customer service include timely issue resolution; accurate, detailed product listings; and knowledgeable representatives. To create exceptional buyer experiences, Liquidity Services consistently delivers excellent service throughout the purchasing process, resulting in a 94% repeat bidder rate across our marketplaces.

By partnering with an expert surplus asset management provider like Liquidity Services, your organization can create superior experiences for buyers of your surplus. In turn, this will allow you to maximize both recovery and buyer loyalty.