Machinio is Setting Daily Traffic Records

Machinio is Setting Daily Traffic Records

Businesses Seek Convenience and Security in Transacting Used Heavy Equipment through Online Classifieds Marketplace

While the global economy and society adapt to the COVID-19 pandemic, many businesses and consumers have embraced innovative, digital solutions to stay productive and move forward.

Machinio.com, which operates a leading online classifieds marketplace for used machinery and heavy equipment ranging from agriculture, construction, machine tools, material handling, printing, processing, lab and medical equipment, and transportation categories, is a beneficiary of this trend.

“Using proprietary technology, we connect interested buyers with thousands of global sellers who have the equipment they are looking to purchase. We make it easy for buyers to find the exact piece of equipment they want at a good price and help accelerate the sale of equipment for companies,” stated Steve Glod, senior director and head of international for Machinio. “With nearly two million assets currently for sale on Machinio.com valued at over $52 billion we are the most comprehensive classifieds marketplace for used equipment and sent more than 80,000 buyer leads to sellers in the month of March 2020 alone.”

At the mid-point of April, Machinio, reports that, despite the shutdown of the economy to battle the COVID-19 pandemic, interest from buyers is steadily increasing as online sales are the safest and most effective way to purchase assets.

“Although we saw a significant decrease in traffic mid-March, buyer traffic has recovered in April and we’re now setting daily traffic records,” said Alex Smiley, senior director of product for Machinio. “Buyer activity has grown 60% over the past six months and more buyers than ever before are using Machinio to find the equipment they are looking to purchase. In April we are specifically seeing increased interest in food processing equipment, lawn care and landscaping equipment, medical equipment, agriculture equipment and personal recreation assets.”

“Another reason for Machinio’s success is that we are able to offer equipment sellers, including dealers, auctioneers, manufacturers and leasing companies, exposure to a vast audience of motivated buyers at a fraction of the cost of traditional trade journals and publishing houses,” stated Brett Ward, senior director of revenue for Machinio. “In general, and especially in this new environment, companies are looking for innovative ways to work smarter and save money. We enable them to do both.”

Machinio also provides equipment sellers with a suite of online analytics tools and software solutions to optimize their business performance, including a hosted website solution named MachineryHost.

Machinio has been operating since 2012 and attracts millions of buyers seeking to purchase used equipment. Dealers, auctioneers, manufacturers and other equipment owners can quickly start listing their equipment to reach millions of new buyers. Sellers simply pay a monthly fee to have their inventory listed on the site and select how they want to receive buyer leads. Machinio enables equipment sales on behalf of its sellers from nearly two million listings across the globe. Machinio attracts buyers from 190 countries and has over 300,000 alert subscribers actively seeking information on new listings. Sellers report that Machinio provides an increased quality and quantity of leads, a broader range of prospective buyers, an easy process, and a much lower cost than other traditional advertising services.

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