Enhancing Sustainability Through Your Reverse Supply Chain
Reverse Logistics News - April 17, 2013
In this evolving market landscape where the drive to generate increasing revenue and cut costs is colliding with the pressure to advance efforts around Corporate Social Responsibility (CSR), many companies find themselves searching for innovative opportunities to meet this challenge. Emphasis from internal and external stakeholders and influencers on targeting a "triple bottom line" implies that corporations have to think about more than just profit, but factor people and the planet into their overall equation, in order to achieve success. Sustainability reporting is critical, particularly due to battles played out in the public around corporate "greenwashing" – implying that an initiative is only artificially beneficial to the environment. Sustainability initiatives have to be more than green; they must be measurable, while delivering value to the business. Companies striving to establish themselves as leaders through their CSR efforts have to dig deeper than they may have previously looked for effective solutions.
The reverse supply chain, often referred to as reverse logistics, is a place where companies can begin to build real sustainability into their operations, and create new revenue streams in the process. Here are the key questions to ask as your corporation looks to transform this area of the business: