Jim Rallo- June 15, 2014
Through our blog, we share case studies of success on behalf of our 8,000+ clients across the globe. This particular post discusses a successful sale of surplus returned product on behalf of one of the leading manufacturers of consumer electronics product.
Liquidity Services was tapped to sell a backlog of returned consumer electronic products that would maximize recovery on the surplus product, move the inventory within a short timeline, and create a streamlined solution that would minimize their involvement in the process.
Liquidity Services designed a customer-focused promotion and owned the entire customer experience via the eBay store, including: end-to-end returns process, issuing of refunds, phone/email/chat support, and learning product-specific support knowledge to address technical questions. Frequent reporting built into the solution also provided the client with timely information to update its internal staff.
The promotion designed and managed by Liquidity Services was a resounding success, and supported the client’s “top seller” status for their eBay store based on marks for quality, customer responsiveness, and shipping expediency and options. All 9,000 units in the client’s backlog were sold within a 72-hour period — an average velocity of 86 units per minute — and all were shipped in a timely manner. The total promotion entrusted to Liquidity Services recovered $1.8 million dollars in the short timeframe for the client through a process that received high praise from consumers.
Through our reverse supply chain solutions, we improve recovery, streamlining returns management for inventory, and creating enduring value for surplus assets while adding value through enhanced sustainability and compliance in the process. To learn more, please contact us.