As anyone who has shopped online recently knows, there are millions of e-commerce websites and online stores for consumers to buy products. To build connections with customers, most brands with e-commerce sites are actively engaged in social media. How well social media is leveraged to build dialogue and start conversations depends on each brand’s social media strategy.
Secondipity is an e-commerce site offering consumers a different experience by allowing them to purchase returned, refurbished, and overstock consumer electronics and more at the best prices while giving back to education through our nonprofit partnership with DonorsChoose.org.
We are excited to share that Secondipity has been listed in the Social Media 500. This list, published annually by Internet Retailer magazine, ranks the most effective social media marketers in e-commerce. Websites are ranked based on the percentage of traffic retailers receive from social networks, including Facebook, Twitter, Pinterest and YouTube. The award also measures fan and follower counts, as well as other key measurement of social engagement.
Consumers are spending more time shopping online than ever before. And, they are looking to their social networks to learn about e-commerce sites from friends, colleagues, and family. According to a recent Business Insider article, social media sites are the number one way people spend their time online.
Our social media team connects with consumers across the globe through our channels on Facebook and Twitter. Our customers feel great about their purchases too. Because our items are store returns and overstock; lightly used, returned, or new products that might otherwise end up in a landfill become a valued addition to homes and offices. It’s why our motto is “Better Value, Better Life.”
Connect with us through social media, or shop for products on Secondipity and learn about the Liquidity Services difference. Thank you to Internet Retailer for including us in the Social Media 500 at #358!