A Better Future for Surplus

Email Marketing Specialist

Company Overview

 

Every organization has surplus – assets or inventory no longer required. Liquidity Services (NASDAQ: LQDT) works with clients to ensure surplus is intelligently transformed from a burden into a liquid opportunity that fuels the achievement of strategic goals. Our superior service, unmatched scale, and ability to deliver results enable us to forge trusted, long-term relationships with over 9,000 clients, including Fortune 1000 and Global 500 organizations as well as government agencies. With over $6 billion in completed transactions, over 3 million registered buyers, and reach into almost 200 countries and territories, we are the proven market leader in delivering smart surplus solutions.

Liquidity Services operates in an entrepreneurial, collaborative, and vibrant workplace. We’re looking for team members who enjoy working in a fast-paced, relaxed environment – a place where you'll be challenged and empowered to perform. Our core values – which include integrity, customer focus, relentless improvement, innovation to support leadership, and mutual trust and accountability – drive our individual and corporate success.

 

General Overview

 

 

Responsibilities

 

• Directly coordinate with Project Managers from different business units in various regions regarding scheduling, set-up, and deployment of email campaigns; ultimately ensuring that all email campaigns will be set-up accurately and sent on time
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
• Troubleshoot moderate to complex technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required
• Generate and implement test strategies including A/B multi-variant testing to drive quality traffic and revenue-building activities and ensure maximum profitability
• Perform a high-level analysis on the performance of each campaign and communicate results and plans for improvement
• Ensure Eloqua is being used to its full potential and identify opportunities to improve ROI through
   better automation and targeting
• Other relevant responsibilities and duties as assigned
• Report to Team Leader of Design/HTML Team
• Designer/Email Marketer- Junior Executive is subordinate for this position

 

Qualifications

 

• Degree in Marketing/Economics/Business Administration/Communication Research/ Information Technology
• Three to five years of email marketing experience using various or any email platform like Eloqua, Exact Target, Silver-Pop, and others (Eloqua email marketing experience is an advantage)
• At least one to three years of digital marketing experience
• Coordination with different regions to ensure project deliverables are met
• Strong email marketing production experience
• Eloqua Master Certified or certified on other email platforms (i.e. Exact Target, Silver-Pop, etc.)
• Strong knowledge of :
• HTML, CSS, JavaScript, and XML
• Adobe Photoshop, Fireworks, or Creative Suite
• Understanding of landing page and form optimization best practices which drive conversion metrics
• Strong project planning and execution skills
• Strong organizational and coordination skills
• Excellent analytical skills
• Excellent English communication skills, both written and oral
• Ability to work under pressure
• Excellent presentation skills
• High level of commitment
• Deadline-driven
• Attention to detail
• Good interpersonal communication skills